South Australian Tourism Commission launches content hub in a bid to save jobs and inspire future travellers

To combat the travel restrictions in place due to COVID-19, the South Australian Tourism Commission (SATC) is keeping the region at the top of travellers’ minds with content hub SATV.

South Australian Premier, Steven Marshall said the campaign was important to help tourism businesses keep people in jobs.

“These are unprecedented times and they call for innovative solutions to help keep critical industries like tourism afloat,” Marshall said.

“The SATC has taken action to leverage those South Australian businesses that are finding practical ways to tackle this pandemic and help keep people in jobs, and to continue to promote our great state for when travel restrictions are lifted and the sector is ready to rebound.”

The content will showcase some of South Australia’s key tourism regions, put the spotlight on local tourism operators and businesses which have adapted their offerings to help people continue to purchase and experience the state from the safety of their homes.

Viewers can learn winemaking from d’Arenberg’s Chester Osborn, leading them to purchase the wines; discover restaurant-quality recipes using pantry staples from Africola’s Duncan Welgemoed or order the restaurant’s takeaway; and unwind to a montage of South Australia’s sights.

Specially curated content will be hosted by television present Bel Sloane and Adelaide Crows’ captain Rory Sloane.

Rory Sloane said: “I’m so lucky that I get to call South Australia home, I’m even luckier now that I get to share some of my favourite parts with anyone that wants to come along for the ride. We’re obviously disappointed to not be able to play AFL, but in the meantime, I’m looking forward to supporting SATV. I admire how many businesses are adapting what they’re offering, and I’m keen to support however I can.

“Bel and I are so excited to virtually ‘share’ our favourite spots to eat, drink and explore – all from the comfort of our own home. We hope that this enables people to support these local businesses now, and then check out South Australia for themselves when they’re ready to travel again.”

Content will be uploaded to the SATV website, be streamed live, and extend to South Australia’s Instagram page and community Facebook page, #SeeSouthAustraliaFromHome.

South Australian Tourism Commission chief executive, Rodney Harrex, said innovative solutions such as SATV were key to keeping the tourism industry afloat.

“Tourism is a key driver of our state’s economy and it’s also one of the hardest hit by COVID-19, as travel worldwide has come to a standstill,” said Harrex.

“What makes our sector so strong, is the resilience and innovation of the thousands of tourism businesses and we’ve seen some incredible examples of operators adapting their business models to keep them afloat and to keep their people in jobs.

“From virtual wine bars, online music performances, to locally sourced grocery boxes, SATV is about getting behind our local operators doing great things in times of crisis, connecting them with potential consumers, and reminding South Australians of the importance of buying local.

“While we can’t promote travel to or across South Australia at this point in time, SATV is bringing South Australia to couped-up, would-be travellers so that our state and all that it has to offer, is at the top of the list of must-see destinations as soon as it is safe to travel again.”


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