SPC relaunches Goulburn Valley brand via Akcelo
SPC’s Goulburn Valley has undergone a rebrand, launching a new creative platform – ‘Taste the good life’ – with brand experience and innovation company Akcelo.
The new platform coincides with a redesign of the brand’s packaging. Akcelo was tasked with differentiating the brand in an increasingly commoditised category, to attract younger consumers by showing off the new packaging and culinary possibilities of the product.
Solid rebrand. Average campaign.
Tthe rebrand makes them look completely different – and the creative is near unbranded.
This will have taken a lot of money and it’s a complete failure in the making.