Sportsbet goes all in on new Spring Carnival campaign

October 11, 2023 9:31

Sportsbet is not shying away amid proposed bans to gambling ads, launching a new series of spots featuring a cast of ‘relatable punters’, ahead of the Spring racing season.

The brand’s in-house creative team worked with Matt Weston, director at Scoundrel, to produce the spots.

Australian race caller Matt Hill and former AFL player, turned TikTok star, Dan Gorringe make cameos in the series.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.