Spotify sales boss says there’s still work to be done on educating agencies and brands about music streaming

Music streaming is in its infancy from a brand perspective, and there’s still some work to be done educating agencies and brands, Spotify’s sales boss Andrea Ingham has said.

Ingham, who spoke at a media briefing alongside Spotify’s global head of partner solutions, Danielle Lee, said while the company is always trying to keep brands and clients educated about how to best maximise value from the platform, the education progress is quite slow.

Ingham presenting at Spotify House in Sydney yesterday