Starcom clients share what they have learned from COVID to find new opportunities

November 4, 2021 7:20

The COVID-19 pandemic has resulted in significant changes in consumer behaviour in the past 18 months. E-commerce accelerated, supply chains were disrupted, retail was closed, and everyone got used to working from home.

More recently brands have also been pushed beyond their classic business interests to become advocates for a better society, according to Starcom’s national head of strategy, Sally Christian.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Air New Zealand Australia Amanda Leaney Australian Liquor Marketers consumer behaviour consumer trends e-commerce Josh Gaudry post-pandemic Publicis Groupe Sabrina Ayala Mayorca Sally Christian Starcom