Dogs beg for a Walk on the Wild Side as Subaru looks to reposition brand in Australia
Dogs invite owners to Walk on the Wild Side in new Subaru campaign
Subaru has taken its newest brand campaign out for a run, with a trio of dogs offering up a rendition of Lou Reed’s Walk on the Wild Side.
The car maker has adopted a new brand positioning with Subaru Do, through agency Disciple, which developed a range of different films tailored to be viewed on small screens and via social media platforms.
Developing the new campaign led to an internal shift in the way that Subaru approaches its customer path to purchase.
Haha, very good.
Will need a reasonably high frequency in order for the campaign to get cut-through though.
Cinema would be the perfect medium, with multiple slots prior to a session. That, and – video remarketing through Facebook and YouTube.
It’s a shame that regardless of how this campaign performs, it will be years before the true value is realised. Hats off to Disciple, some great work.
‘Do’ what? This would have to be right up there with one of the worst positionings of all time. Imagine if they built a car with 2013 Holden, the car would ‘think’ and ‘do’. Lazy work people.
Subaru are lucky there is a lot of existing equity in the brand to allow consumers something to hold on to.
Smells of do do to me…
Lou Reed was a genius. The creators of this pile of dog droppings aren’t. One of the great songs of our generation and you do this to it. Shame upon you.
Hi Could you please tell me what breed of dog the scruffy one is? I absolutely love him & would like to get one. Look forward to your reply, many thanks & kind regards, Sandy
Hi, just wondering what breed of dog the black and white one is. Ive been trying to find out for ages but can’t find any details.
Thanks
Regina
The black and white dog is a boston terrier. Dont know what the scruffy dog is but I also would like to know.
I love the ad with the 3 dogs begging for a walk. The owners and the dogs have been matched very well in looks. Was this done deliberately. They always say a dog & it’s owner have a likeness to one another.