Sunrise has out-rated Today every single morning this year
What does it mean to be the top breakfast show for 20 years straight? After last weekend, it’s a question that Seven’s Sunrise can officially answer.
The network reported on Monday that two decades after it secured the breakfast crown, Sunrise remains the most-watched breakfast program in Australia.
Sunrise
Additionally, Seven Network said that Sunrise has been the top breakfast show every single day this year nationally and across capital cities.
The average national viewer figure for Sunrise was 367,000 across both OzTAM survey year-to-date and calendar year-to-date, according to the network. Meanwhile, the figure for its competitor Today Show was 282,000 and 277,000 respectively.
Sunrise’s breakfast duo Natalie Barr and David Koch fronted the show until June this year. Following the latter’s departure, Matt Shirvington took over the co-host duties.
Seven Network director of morning television, Sarah Stinson, said: “To be number one across Australia, the five capital cities and in every single state is an accomplishment we never take for granted.
“Thank you to our incredible viewers who have made Sunrise, Weekend Sunrise and The Morning Show Australia’s most-watched breakfast and morning programs day in, day out.
“And thank you to Nat, Shirvo, Kochie, Kylie, Larry, Matt and Monique and the entire on-air crew, as well as the passionate team behind the scenes, for their relentless commitment to keeping Australia informed, enlightened and entertained,” she said.
OzTAM’s official survey period this year will end on 2 December.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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Nationally, yes. But I hear they are still VERY concerned about Melbourne and South East Queensland numbers.
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