Super fund Cbus launches campaign celebrating members’ diversity
Cbus Super, the industry superannuation fund for the construction and building industries, has launched a campaign that promotes the diversity of its membership.
Running across TV, digital, social and out of home, the Shannon Company-created campaign is the first from the fund in six years.
Michael Daddo, managing partner at The Shannon Company said: “For six years the ‘For All of US’ campaign has built on the pride that Cbus members have in their work and what it contributes to the way all Australians live. This new evolution steps that up across the whole industry, from those in offices to those on the tools, from those who build our homes to those who create our work spaces.
