Supercheap Auto throws back to the 1970s as it attempts to create a ‘movie-quality’ commercial
Supercheap Auto has released its annual ‘movie trailer’ campaign, this time featuring YouTube stars Blair Joscelyne and Martin Mulholland – the Mighty Car Mods.
The car brand said the ad fuses 1970s-style Hollywood action movie motifs with stadium super trucks and the YouTube stars to “deliver a movie-quality experience”.
Created by Gold Coast-based agency The Dreamers, the ’70s-inspired ad features trucks performing manoeuvres, stunts, jumps and river crossings.
The ad follows last year’s action-packed ad featuring Danny Trejo – who has starred in the likes of Con Air, Breaking Bad and Sons of Anarchy.
This year’s ‘Best Performing Oils’ campaign was shot in the Kyogle region of New South Wales and aims to get the brand’s customers, oil trade partners and team excited.
David Bauer, general manager of customer communication and engagement, said the ad endeavours to reflect the brand’s passion for cars.
“So, when creating this campaign we made sure it was real and authentic action from start to finish. When you’re passionate about automotive, you need the best-performing oils in the business: Castrol, Nulon, Penrite and Gulf Western.
“We’re proud of the successes of our previous ‘Best Performing Oils’ campaigns, and we hope customers will find this year’s campaign as exciting as we do. Like our customers, we are passionate about high-performance and we know that’s why customers trust us to deliver the solutions and services they need. This ad yet again brings that to life.”
Allan Hardy, director at The Dreamers, added: “This is the third year that we’ve got to create Supercheap Auto’s Best Performing Oils campaign. We set out to create the wildest and most authentic driving action that we could. These are dream campaigns to work on. We literally got to pick a motorsport, find the best drivers in the world for that discipline, and then go out and have an enormous amount of fun. With ten months of pre-production, we were able to turn this dream into reality.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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