Suzuki encourages test drives to other dealerships in cheeky campaign from Deloitte Digital

Suzuki Australia is encouraging customers to take a test drive to other car brands’ dealerships because it is so confident in its own cars.

Carrying on the ‘For Fun’s Sake’ brand platform, the campaign is based on the brand’s insight that seven out of 10 people who test drive a Suzuki buy one.

Rob Rosengarten, assistant marketing manager of Automotive, noted: “Whilst it might seem like a bit of a gamble, it’s actually one of our lowest-risk campaigns so far.