Suzuki launches new campaign via Deloitte Digital
Suzuki has launched the latest instalment of its ‘For Fun’s Sake’ brand platform, with a new campaign from Deloitte Digital.
The announcement:
Suzuki has launched the latest instalment in the For Fun’s Sake brand platform with its new campaign Time Machines.
The campaign highlights Suzuki’s incredible durability and reliability, showing would-be-drivers that its cars are not just for fun, but for fun, for ever.
Michael Pachota, General Manager Automotive, Suzuki Australia, said: “Australians know that Suzukis are fun and all round great quality vehicles, but we wanted to highlight their legendary reliability and the fact that they simply will last you, forever. So, we thought we’d help them imagine a lifetime in one.”
“With Suzuki vehicles consistently ranked highly in terms of reliability and lifetime cost of ownership, the campaign aims to prove that Suzukis really do stand the test of time.”
Matt Lawson, Chief Creative Officer of Deloitte Digital, said: “Suzukis are so reliable that they’re not just cars, they’re time machines; taking you far into the future…in real time. Not all cars have this incredible ability, for durability.”
The fully integrated campaign rolls across broadcast TV, social media channels, digital display, point of sale, and Suzuki.com.au.
Credits
Client: Suzuki Australia
General Manager, Automotive: Michael Pachota
Marketing Manager, Automotive: Handsome Robert Rosengarten
Assistant Marketing Manager, Automotive: Daniel Sammut
Marketing Coordinator, Automotive: Tom LydenCreative Consultancy: Deloitte Digital
APAC Chief Creative Officer/Partner: Matt Lawson
Executive Creative Directors: Charles Baylis
Creative Director: Gustavo Vampre
Designer: Danni Lebon
Art Director: Emmanuel Damianos
Copywriter: Talia Stone
Partner: Adrian Mills
Group Account Director: Daniel Loukidis
Account Manager: Jaya Abela
Head of Integrated Production: Rob Weir
Senior Producer: Maria Borowski
Production Assistant: Bella Di Stefano
Finished Art: Deloitte Digital Content StudioFilm Production: T&DA
Virtual Production: SteelBridge Studio
Virtual Production Supervisor: Bryn Morrow
V.A.D Supervisor: Jordan McInessPost Production: Alt.Vfx
Executive Producer: Eyvonne Carfora
VFX Producer: Celeste Fairlie
VFX Supervisor: Matt ChanceMedia: Noisy Beast
Group Media Director: Ben Lynch
Head of Media: Valerie Murphy
Media Account Director: Andy Sevillano
Source: Deloitte Digital
