Switch Media makes two Euro appointments including Märta Rydbeck as managing director

Australian video tech company Switch Media has made two hires as part of an expansion into the European market.

Märta Rydbeck has been appointed to the role of managing director for Europe, the Middle East and Africa (EMEA).

Rydbeck has extensive experience in the media and technology sphere, previously holding positions with Eurosport Television, Ericsson Broadcast and Media Services and Dotscreen.

Märta Rydbeck joins Switch Media as its managing director for EMEA

Rydbeck said: “The global broadcast industry is evolving at a rapid rate requiring broadcasters to be more agile and adaptable. Switch Media’s product suite MediaHQ addresses these needs with its flexible components and powerful workflow engine.

“My background is long and extensive in the broadcast space, and I look forward to driving Switch Media’s reputation of products, that not only answer industry needs but leapfrog competitors to set new industry benchmarks, in the EMEA region.”

Following Switch Media’s acquisition of Mediasmiths AB, its founder Tomas Weber has joined in the position of technical director.

Weber stated: “The needs of the industry are ever changing, and OTT is no exception. As the technology and market continues to evolve, online video has moved from being an afterthought into a core priority for many media businesses. Although this transformation happened years ago, the technology used is yet to catch up in some instances.

“I’m thrilled to be working with Switch Media to help bring MediaHQ and its multi-award-winning video capabilities to content owners who are ready to take their video workflow and delivery to the next level.”

Tomas Weber joins as the technical director for EMEA

CEO of Switch Media, Mark Johns, said of the appointments: “Switch Media’s track record of building high-quality video solutions for over a decade has helped revolutionise streaming and aided content owners to provide a quality experience and, as a result, better monetise their offering.

“Märta’s expertise around video workflows and the digital transformation of the broadcast space, combined with Tomas’ intrinsic understanding of media asset management and software solutions, will assist with the continued delivery of innovative products, like our newly launched product suite MediaHQ.”

Johns also stated: “It’s a really exciting time in the industry, particularly in Europe, with the region well and truly on the brink of rapid growth, with Western Europe OTT revenue predicted to hit more than $23 billion by 2023.

“As the global evolution video technologies continues and shows no signs of slowing down, Marta and Tomas’ long-held knowledge of broadcast and OTT streaming technologies within the European market will ensure that Switch Media is well placed to continue to grow our slice of the video technology pie.”


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