Tassal launches new brand platform via Havas Host

Tasmanian salmon brand, Tassal, has launched a new brand platform as it expands its range to include prawns and barramundi, following the acquisition of Cone Bay Barramundi and Tropic Co Tiger Prawn.

The campaign was developed in partnership with creative agency of record Havas Host, with media by Havas Media.

The new Masterbrand positioning, “Tassal- It’s Australian for Seafood”, will appear across a series of campaigns celebrating each protein variant with fresh creative. The first of these, launching this month, will focus on salmon.