Tassal urges Australians to make the switch to salmon in their weeknight meals

Tassal is disrupting the weekly rotation of family dinners, asking Australians to consider including salmon as a household staple and breathe life into the menu with its new campaign.

The campaign is led by a TVC that places a man selecting salmon for his evening meal at the top of supermarket animal kingdom.

‘Switch it for salmon’ will encourage shoppers to consider swapping the minced beef in bolognese and the protein in stir fry to salmon with the taglines, ‘Same Spag, Different Bol’ and ‘Same Stir, Different Fry’.