A 70-inch screen in your lobby is not a tech strategy
‘Techoration’ is investing in off the shelf technology to decorate your business without having a strategy for growth, profit or engagement in place. It’s a losing game for everyone involved, says Jake Soper.
“Great news, we’ve just bought ten top-of-the-line 70 inch LED displays for the lobby! The boss says we need a modern, sophisticated entry space to match our brand values as a leader in technology and innovation.”
“Brilliant! What sort of branded content are we planning to put on them?”
“Well, we don’t have any branded content planned just yet. But who doesn’t love ABC News 24?”
Sound familiar?
Great article. We are passionate and specialists in this space and pride ourselves on our innovation, strategy and partnerships. Check us out and see why the likes of Bupa Health and Retail Zoo ( Boost Juice, Salsa’s) partner with us for all there Digital Solutions.
Pat Pinto
GM | Digital Solutions – Five Faces | Melbourne