Telstra partners with Soprano to launch an update of its Integrated Messaging service

Telstra and Soprano have partnered to launch an updated version of Telstra’s Integrated Messaging service.

The announcement:

Soprano Design, a global leader in cloud-based enterprise messaging solutions and Telstra, Australia’s largest telecommunications company, have strengthened their relationship by launching Version 3.0 of the highly successful Telstra Integrated Messaging product.

TIM 3.0 has been designed to meet the rapidly changing demands of Australia’s digitally enabled workplace making it easier for customers to access and deploy intelligent, large scale enterprise messaging across multiple platforms from SMS to IP and email, improving workplace productivity and business efficiency.

According to Soprano, the future is most definitely now as Australian businesses and government departments look for trusted partners and intelligent solutions that can seamlessly route interactive messages to the best available communication channel. This growth in demand, for easy to use enterprise messaging solutions, is delivered to Telstra customers through the new TIM 3.0 enhancement, providing a seamless user experience across multiple devices and touchpoints.

TIM 3.0 delivers a host of other added benefits for the telco’s business, healthcare, retail, transport, hospitality and government customers from voice API enhancements through to Microsoft Dynamics plug-ins and Rapid Alert, a powerful incident management tool and API for rapid response.

Robin Ng, Soprano Senior Vice President for APAC, says the enhanced, integrated and secure TIM 3.0 solution gives Telstra’s customers greater access to integrated messaging capabilities including enhancements to email, social media, voice and location-based encrypted IP messaging, delivered alongside the robust SMS channel with a new omni- channel option.

“We know today’s digitally savvy customers are looking for simple to use, smart technology that gives them the ability to communicate with ease across multiple communication platforms, securely and from anywhere. TIM 3.0 gives Telstra’s business and government customers access to a variety of enterprise messaging channels powered by intuitive and interactive tools. It goes beyond plain text and allow users to interact with systems through simple, highly engaging and interactive features such as inbound responses, buttons, multimedia, maps, URLs and additional user-interface enhancements.

Mr. Ng says TIM 3.0 offers a seamless experience across multiple devices and touchpoints through to RapidAlert for incident management and secure IP messaging.

“It has the benefit of instant feedback from customers on any device in any location and engaging with them in real-time. TIM 3.0 optimises message delivery with personalised and unified communication to enhance the customer experience. It supports multiple addresses for contacts and enhances the customer experience with personalised interactions which also enables greater individual customer insights, tracking and reporting.”

Soprano Chairman, Richard Favero says TIM 3.0 will help keep businesses competitive.

“Soprano is committed to ensuring Australia’s enterprise and government organisations have access to the latest cloud-based messaging platforms. TIM 3.0 not only strengthens our relationship with Telstra, but ensures we are enabling our Australian customers to remain business competitive and ahead of the digital transformation curve. TIM 3.0 also delivers enhanced trusted mobile interactions that can help control operational costs, increase security, and improve productivity.”

According to a recent market study conducted by Infoholic Research, the Asia Pacific A2P, the SMS market is expected to grow during 2016-2022 at a CAGR of 6.34%.

Soprano’s TIM 3.0 is available now with applications and add-on feature enhancements including:
1. Omni-Channel + Escalation Rules: enables new use cases for sending SMS, email, voice and IP messages for incident management and operations
2. Voice Broadcast: the voice API enhancements provide a powerful new messaging channel to complement SMS and open-up new A2P messaging use cases
3. Simple Template Messaging: gives more control to the TIM administrator when templates are used for messaging to customers and employees
4. Active Directory & Microsoft Dynamics plug-ins: makes it easier to connect TIM to Microsoft applications for CRM to create better customer engagement experiences
5. RapidAlert: a powerful, simple incident management tool and API for first response
6. Interactive Messaging (SMS-to-HTML5): provides an intuitive mechanism to build and host HTML5 pages with interactive capabilities. Delivered in a brand- new web-responsive user interface
7. Telstra Smart Messenger Application V4.1 (TSM): enhanced with new security features
8. REST API: a flexible interface to integrate TIM messaging into customers applications for customer specific use cases
9. Template API: a powerful API for high-volume messaging and department consolidation which includes message prioritization and new features for system-generated template messaging.

Source: KP Communications media release


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