Ten aims for consistency at 7.30 and more digital dollars in 2017

October 20, 2016 1:51

Ten CEO Paul Anderson has pledged to forge stronger relationships with advertisers, do more across digital platforms and continue to grow the network’s audience share on the back of more consistent, year-round programming.

Speaking at Ten’s results briefing, where the network reported television revenue share was up by 7.5% to $676m, Anderson said the year had been one of steady progress. but 2017 would mark an important transition.

“We are continuing to invest in differentiated content in a disciplined manner,” Anderson said.

“One of the key aims of that investment is to create year-round consistency in our multi-night franchises in the critical 7.30pm time slot – something Ten has never achieved.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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