Features

Ten execs prep Paramount+ for mass football audiences – both tech and broadcast

With A-league’s first season behind us, Mumbrella’s Emma Shepherd speaks with Paramount’s Nick Bower and Liz Baldwin on how the media giant is preparing the platform for larger audiences in light of the Winter of Football Festival, admitting there’s been strong support from sponsors and explains strategies in place for season two next year.

Emma Shepherd

July 1, 2022 9:56

It’s been two months since the Isuzu UTE A-League Grand Final between Melbourne City vs. Western United which saw 22,495 people in attendance, and the sport reach four times the amount of viewers than in its previous season, according to the network.

Now, Mumbrella speaks with Paramount ANZ’s director of sales – sport, Nick Bower, and Liz Baldwin, SVP head of streaming, on what needs to be done to the SVOD platform to be ready for more faces on screens, from both a tech and broadcast standpoint, in light of the Winter Football Festival this month and A-league’s next season.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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