Ten ViacomCBS launches new ad product offerings for 2022

Ten ViacomCBS today announced at its Upfronts two new ad products – Dynamic e-Trading Placement and Happy Hour – which are set to enhance 10 Play in 2022.

In this new ad-format, Dynamic e-Trade Placements offers a real-time ad option for retail clients to showcase their inventory and products. “Advertisers will be able to dynamically change pricing, images and offers, every five minutes,” said ViacomCBS AUNZ chief sales officer, Rod Prosser.

Rod Prosser

While 10 Play’s new ‘Happy Hour’ will showcase a brand via a 60-second ad, before providing a viewer with an ad-free viewing hour coupled with an adjacent tag.

Ten ViacomCBS, senior vice president, head of streaming, AUNZ, Liz Baldwin, said: “10 Play continues to go from strength-to-strength, and this year has been our biggest year yet.

“We’re focused on growth, through the expansion and upgrade of the 10 Play platform, and by bringing creative new opportunities to the market that will extend the success of our much sought-after suite of premium advertising products.”

Ten ViacomCBS, director of digital sales, Sophie Hicks Lloyd, said: “I’m really excited about the digital and data opportunities for Ten ViacomCBS in 2022.

“We are uniquely positioned to propel 10 Play and our clients’ brands forward through our privacy-compliant, people-based data offering, and premium, innovative connected television (CTV) apps. I’ve said it before – our point of difference is that we have purpose-built our digital capability with partners who give us the best opportunity to grow; we leverage opportunity and adapt to the changing ad tech and data world around us.”

Lloyd added: “Our additional connected television formats build on our current Premium Pause and Content Carousel innovations, delivering new ways for clients to sell their products and alter their messaging in real time. And we’re looking forward to building on this in the coming months.”

Prosser also announced at the upfronts Promote Oz USA, a new offering from early 2022 for advertisers.

“Given the recent challenges businesses faced in our region, this will connect Australian brands to the global ViacomCBS ecosystem – where the ad sales team will help unlock opportunities for Australian brands to have a bigger voice to promote themselves in one of the most valuable markets in the world,” he said.

To hear what the major media buyers think about the Ten Upfronts, click here


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