Ten’s ‘calculated risk’ on The Masked Singer seems to have paid off, but can the show go the distance?
In the days leading up to the premiere of The Masked Singer on Ten, Mumbrella sat down with EP Stephen Tate and host Osher Günsberg to get their predictions about the show’s success and why they’re confident star power isn’t the most important factor of the unique format.
When The Masked Singer landed on Ten this week to give the network the biggest launch since I’m A Celebrity back in 2015, it appeared the hype around the show had paid off for Ten.
The network, which has been enjoying success off the back of the finales of both The Bachelor and Survivor, pulled over a million viewers for the premiere episode of the new format, a great result and one Ten’s head of entertainment and factual, Stephen Tate, is undoubtedly very happy with.
The Masked Singer sees celebrities take the guise of everything from a prawn to a wolf and sing with complete anonymity
When Tate spoke with Mumbrella ahead of the show’s premiere, he wouldn’t commit to a viewership figure that would make him happy, instead choosing to be cautiously optimistic about the format, which he described as a “calculated risk”.
Let the show go on we like it so much
This show is an insult to our viewing standards.
“promotions have been won by “good company people”- Finance/Commercial team.
WOW Love the show & even though my husband dislikes reality shows he actually sits down & watches it. It would be so good if a DVD or CD could be made from the 12 Masked Singers with all their songs on it. You would sell heaps. Please give it a thought – would be a great Christmas present !! Sales would soar.