The answer’s Rockpool. What was the question again?

There has always been, Dr Mumbo would acknowledge, a delicate symbiotic relationship between celebrities in need of exposure and the media in need of content.

That’s why you get newspaper columns in which the aforementioned celebs will answer a series of mildly inane questions.  

Sadly, on occasion, both parties can forget  about the poor old reader, who ends up being treated with about as much respect as a soiled nappy.

Check out this marvelous example from the Weekend Australian’s travel pages, who’ve been talking to chef Neil Perry, owner of Sydney restaurants Rockpool and Spice Temple.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.