The big push for Bing you wont see much of here

You may recall that Microsoft launched its new search engine Bing the week before last.  

While my own experiences of the Australian version of Bing haven’t been that great so far, it is a major play by Microsoft and potentially a much needed competitor for Google.

But having had ten days or so to chew on it, it strikes me that Australia isn’t going to play a role in its success or otherwise.

The major piece of evidence is the local approach to marketing of the product.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.