The Block and The Ashes take Nine to tight weekly ratings win
Late night ratings boosts from the final two days of the first Ashes test have helped Nine seal another weekly network ratings win across all of the key commercial demographics.
Nine enjoyed a metro network share of 30.9% of total people, ahead of Seven’s 28.8% and Ten’s 17.5%.
The Nine Network’s strong performance was boosted by the cricket performing well on secondary channel Gem, while the return of The Block delivered decent numbers on the main channel.
Nine also won the weekly ratings battle in the key advertising demographics of 16-39 and 25-54.
However, Seven won in the battle for primary channel share.
Seven averaged a metro audience of 19.3% of total people, just ahead of Nine’s 18.8%. Ten averaged 12% and ABC 10.8%. Nine’s Gem, which carries much of the network’s Ashes coverage, was the biggest secondary channel with a 6.7% share.
One of the closest battlegrounds of the week was in the fight for primary channel share among 16-39 viewers. Ten had one if its best weeks of the year so far, thanks to the return of The Bachelor.
Ten only narrowly missing out on a weekly win in 16-39, with a share of 18.4%, only just behind Nine’s 18.5%. Seven was on 17.3%
Among individual shows, the Seven News Sunday bulletin was the most watched program of the week with 1.059m metro viewers.
Nine’s top show among all people was The Block’s launch episode with 993,000 viewers.
The Bachelor was the most watched show of the week among 16-39s, while The Block topped 25-54s.
Across the year, the battle between Nine and Seven for network share remains too close to call. For the year to date, Seven has a share of 29.7% only just ahead of Nine’s 29.6%. Ten is only just ahead of the ABC, by 16.6% to 16.5%.
The following graphic was compiled by Nine, based on OzTAM data. It excludes ABC and SBS viewing, meaning percentage numbers will not match the numbers referred to above:
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