The Dylan Alcott Foundation seeks to remove the barrier of unconscious bias towards people with disabilities seeking work
The Dylan Alcott Foundation has launched a campaign to remove the invisible barriers that prevent people with disability finding work.
The campaign seeks to highlight the barrier of unconscious bias by showing several people with disabilities getting ready for work independently but halting when they arrive at the doors of their workplace.
The campaign was created by BWM Dentsu, in collaboration with Haystac, Cox Inall Change, the Dentsu Aegis Network and its agencies Isobar, Dentsu X and Posterscope. The campaign film was made by Tom Campbell and Glendyn Ivin from Exit Films.
Dylan Alcott stated: “The unemployment rate for people with a disability is twice that of the general population and that’s shameful.
“The Dylan Alcott Foundation decided it was time to raise awareness of this issue and change perceptions of what employees with disability can achieve.”
The Remove the Barrier campaign is also executed in outdoor posters
One of the stars of the campaign is 24-year-old Oliver Hunter, who uses a wheelchair. Despite his university education, Hunter describes his experience of unconscious bias preventing him from gaining employment.
“I’d happily go into an interview and get knocked back for my lack of skills, but I’ve always felt that my disability has been the sole reason for employers turning me down,” Hunter said.
Phil van Bruchem, executive creative director, BWM Denstu Melbourne: “In a country that prides itself on giving people a fair go, it’s a shame that there’s an unconscious bias towards people with disabilities in the workforce. This campaign is the first step in raising awareness for this issue and for us to start removing these barriers for good.”
The campaign’s OOH execution
Grammy-nominated song writer Sarah Aarons produced the backing track for the campaign, titled Invisible. Aarons herself is a recent amputee.
Campaign partners currently include Nike, ANZ, NEC, Medibank and QT Melbourne.
The campaign will be executed across out of home, social and digital.
Credits
Creative Agency: BWM Dentsu Melbourne
Chief Creative Officer: Rob Belgiovane
Associate ECD: Phil van Bruchem
Managing Director: Belinda Murray
Associate Creative Directors: Tim Smith and Giles Watson
Creative: Corey Thorn
Designer: Caitlin Moloney
Agency Executive Producer: Sonia Mclaverty
Agency Producer: Kirja Parcell
Agency Integrated Project Manager: Nadia Samat
Account Manager: Sylvia Jahn
Planner: Raph Krell
Production Company: Exit
Director: Tom Campbell
Production Consultant: Glendyn Ivin
Production Consultant: Alice Grant
Executive Producer: Declan Cahill and Leah Churchill-Brown
Producer: Alexandra George
Cinematographer: Sam Chiplin
Art Director: Asia Swida
Post Production: The Editors
Editor: Grace Eyre
Post Producer: Charlotte Griffiths
Music: Sarah Aarons
Photography: Josh Robenstone
Producer: Chris Hemmings
Retouching: Ross Goddard
PR: Cox Inall Change and Haystac
General Manager – Justine Sywak
Senior Account Manager – Molly Bruce
Senior Account Executive – Lauren Everett
Client: Dylan Alcott Foundation
Founder: Dylan Alcott
Board Member: Zack Alcott
General Manager: Georgie Saggers
Marketing & Partnership Advisor: Spencer Racliff
Creative Collaborators: Oli Stratford, Ashley Jamieson, Zander Fraillon, Alexandra Sayers
