Lotterywest pulls at the heartstrings to attract new players
Lotterywest has launched a campaign for its Saturday Lotto in a bid to attract a different kind of gambler.
Despite its group of devoted players who buy a ticket each week, the campaign has been driven by the Saturday Lotto’s struggle to attract new players.
The TVC shows a man who buys a lottery ticket with the numbers his deceased grandfather always used.
Message take-out.
Deceased grandfather bought a lottery ticket using the same numbers every draw and didn’t crack it for a win. Grandson does the same thing in the same vain hope. Meanwhile lottery operator reaps massive profits.