The future of digital advertising in the post-digital platforms inquiry world (Part 1)
What will be the consequences of the Digital Platforms Inquiry? Stephen von Muenster of von Muenster Legal explains.
Who could imagine weathering this COVID-19 pandemic without the innovations and connectivity brought by digital platforms. The benefits of digital platforms to society have been immense and have also enabled efficient and effective advertising, and facilitated connections with consumers.
However, with this innovation came the ‘dark side’ of this technology where consumer interests have become obfuscated. Following several high profile data breaches, the Australian Competition and Consumer Commission (ACCC) launched its Digital Platforms Inquiry in July 2019. The consequences of this inquiry and the changes to the regulatory landscape will, in our view, be almost be like a COVID-19 for digital.
Part one of this review provides an overview of the Digital Platforms Inquiry (DPI) and follow-ons, highlights the focus on the protection of consumers and their privacy/personal data. Part two will touch on current regulator court actions relating to consumer privacy and data, and what the future may hold.
