The future of Twitter: Will Musk’s chaotic start-up mentality pay off?

CEO of Honest Fox, Dillon Bailey tackles a burning question from the industry: As engineers exit, how likely is Twitter to crash?

You have to admit, what comes out of Silicon Valley makes for a pretty entertaining social soap opera. The disaster playing out before us with Elon Musk’s latest endeavour as Twitter CEO has everyone from armchair industry spectators to adtech heavyweights and politicians wagging their tongues.

But amongst the conjecture and grandstanding, there’s a couple of fundamental challenges the platform faces from a guy who has a great track record in start-ups, but not so much in acquisitions. Before we all leap to ‘yes it will / no it won’t’ conversations on the future of Twitter, let’s look at the facts to form an opinion.

First, a burning question from the industry: As engineers exit, how likely is Twitter to crash?

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