The IMAA launches first national campaign with ARN
The Independent Media Agencies of Australia (IMAA) has launched its first radio advertising campaign, in partnership with Australian Radio Network (ARN), to promote independent media agencies and the benefits they can provide businesses.
The campaign will launch today across the ARN network, which includes KIIS and Pure Gold.
The members of the IMAA
It’s the first national advertising campaign for the association which launched five months ago. Its members include Hyland, Sandbox Media, Pearman, The Media Store and Joy. The association said it was delighted to have ARN onboard for the campaign.
“We are so thrilled to partner with ARN to launch our first national advertising campaign that will help promote our members and the independent sector’s skills to a large business audience. It’s a fantastic initiative and ARN has donated the airtime to help get independent media agencies front and centre for businesses looking to work with Australian-owned companies,” the IMAA said.
ARN chief commercial officer, Pete Whitehead, said “ARN wholeheartedly support the IMAA in their mission to support Australian businesses who are working hard towards recovery in this challenging economic climate. Aligned with the IMAA vision, we are focused on delivering access to a team of specialists across all parts of our business to help local businesses achieve great outcomes. We’re proud to deliver a radio campaign that clearly promotes the benefits and expertise that Australian owned and operated independent media agencies offer to their clients.”
The ads, which will run for two weeks and were produced inhouse by ARN, look to capture businesses who listen to ARN, promoting the qualities of independent media agencies and their role in the growth of a business.
“If your business could use some support, the IMAA – Independent Media Agencies of Australia – is here to help,” says the ad.
“The IMAA is a body of advertising professionals formed by the most respected independent media agencies in Australia.
“We offer expertise and leadership across all media, and an unwavering commitment to your
business’s success.
“That’s why thousands of companies have already worked with IMAA members. Learn more at theimaa.com.au.”
