The Makana Swim fiasco is a reminder to pay attention to your T&Cs
As Aussie swimwear business Makana Swim sinks back into obscurity after it encouraged a 16-year-old competition winner to post bikini pictures online, Suki Harrison considers where the brand went wrong.
In the fast-paced online world, where giveaways and ‘just click now’ deals abound, it’s easy to get carried away with a great idea. When everyone’s doing it, how hard can it be? Well actually, very hard. Just ask Makana Swim.
When an Instagram competition went awry, the business owner vanished without contesting allegations made by the 16-year-old winner’s mother.
The social media explosion which ensued saw commenters driven into distinct camps and, with no apparent defence, the business sank without trace.
