Do you need an entire rebrand or just a quick freshen up?

Branding is the bread and butter of your organisation. It’s your identity. It sets you aside from other businesses, defines who you are, and represents your promise to the customer.

Building a brand is hard work, but maintaining it can be even harder. If you feel like you’ve lost touch with your customers and are struggling to stay relevant, you may consider a rebrand.

However, before taking the plunge, ask yourself: is an entire rebrand necessary, or will a spruce up suffice? While they sound similar, a rebrand and a brand refresh are fundamentally different. 

Think of a refresh as a new coat of paint – this could be a new logo, colour palette, website, or tagline, while your core identity and strategy remain the same.