Dr Mumbo

The ‘Tiser slides into the digital age

Dr Mumbo knows better than to encourage the voracious wrath of the Adelaidians like a certain SBS sports reporter once did, but he does wonder if things are a little behind in Australia’s Festival State.

Supporting this is the fact that somewhere on the staff of the Adelaide Advertiser, someone seemed to think a digital ‘slide to see’ image – which undoubtedly works fantastically on the internet – would work in a printed product.

But much to Dr Mumbo’s, and Twitter’s, sadness, you can’t just print an image with a little arrow in the middle and have it translate in the same fashion.

The page in question, with slide

While it’s clear the purpose was to drive readers online, where they would be able to slide through the decade of changes, one has to question whether, after the frustration of dragging their finger back and forth over a 2D image, the readers would still have the energy to find the feature online.

In the future, newspapers should stick to paper-based image features, such as pop-ups or lift-the-flaps.

Dr Mumbo would love to consume his news in pop-up form


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