The Voice: try and understand it
The official Voice referendum booklets did the rounds in the mail over the past few weeks, and what stood out most was the two reasons given for the ‘No’ argument, which were ‘risky’ and ‘unknown’.
Unfortunately, this clever use of evoking uncertainty and fear cuts right to the heart of Australian culture. There has never been a better time for a “Yes” movement, according to Howard Parry-Husbands, CEO of Pollinate.
Despite what you might think, Australians aren’t that good with uncertainty.
The Voice, shrouded in a veil of uncertainty, evokes our deepest cultural fears about change and an unknown future which in turn evokes a fundamental human aversion to loss. Put simply, uncertainty makes us cautious because we worry that it could be a danger to our comfortable way of life.
