John Farnham’s ‘You’re The Voice’ stars in ‘Yes’ campaign for The Uluru Dialogue

John Farnham’s iconic song ‘You’re The Voice’ provides the soundtrack for a series of transformative moments in Australian history, in a new spot launched by The Uluru Dialogue, creators of the Uluru Statement from the Heart.

Developed by The Monkeys, part of Accenture Song, alongside Professor Megan Davis and historian Professor Clare Wright OAM, the campaign is a direct call to action to remind Australians of the decision they need to make in six weeks.

The spot follows a family throughout key moments in Australian history, including the 1967 referendum, the Mabo decision, the Uluru handback, Cathy Freeman’s gold medal, the 2008 apology and more.

Professor Davis, proud Cobble Cobble woman and co-chair of the Uluru Dialogue, said the film’s purpose is to motivate people to support the Voice to Parliament.

“You’re the Voice is the nation’s unofficial anthem. I was in primary school when it was released and, as a young girl, instantaneously felt the power of its message about agency and walking together. It is an empowering message.

“History isn’t just something we witness and observe, but something we ourselves can influence. And now we all have a voice in what happens at this critical moment, and we must use it,” Professor Davis continued.

“We are proud to finally announce and launch the use of this iconic song and partnership between John Farnham and the Uluru Dialogue. The number one question Aussies have asked me for six years is ‘Have you thought of Johnny Farnham and You’re the Voice?’. We hope You’re the Voice will show Australians that we all have a role to play in making this referendum a success, and that it will inspire people to walk with us on this movement for a better future.”

The spot features a number of historic moments in Australia’s history

This campaign marks the first time Farnham has given permission for the song’s use in a commercial.

“This song changed my life. I can only hope that now it might help, in some small way, to change the lives of our First Nations Peoples for the better,” Farnham said.

The campaign was produced by Photoplay, and directed by Kaytetye man and award-winning cinematographer Warwick Thornton.

Thornton said: “When asked to work on this project, I instantly said yes and it has been an honour. It has empowered me. I feel all the films I have made have been practice for this one very important and beautiful film.”


Client: The Uluru Dialogue
Historical consultant: Professor Clare Wright OAM

Producer: TalentWorks & Wheatley

Creative Agency: The Monkeys, part of Accenture Song

Media Agency: OMD

Public Relations: Porter Novelli

Production Company: Photoplay
Director / DP: Warwick Thornton

Executive producer / Producer: Emma Thompson
Production manager: Rachael Dore
Production designer: Kerrie van Lambaart
Wardrobe: Joanna Mae Park
Gaffer: Andy Robertson
Grip: David Griffiths
Casting: Anousha Zarkesh
Post production: White Chocolate
Editor: Simon Njoo
Colourist: Trish Cahill
Online artist: David Mosqueda & Chris Grocott

Music Supervision: Big Sync Music
Head of APAC: Michael Szumowski 

Sound Design: MassiveMusic
Head of dound: Simon Kane
GM/EP: Katrina Aquilia

Music Production, Remastering: Turning Studios
Composer/ producer/ founder: Elliot Wheeler
Producer: Carla de Menezes Ribeiro

Archival Footage Production: Savage Archive
Archive producer: Lisa Savage

Photography: Benjamin Fry, WestFilm


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