Will Australian sports work on American television?
Next month, the Aussies are invading Vegas – and I’m not referring to Human Nature’s 50-year residency.
The National Rugby League will try its luck in the gambling capital of the world (unless you count Doyalson RSL) with the 2024 season opening double-header kicking off at Las Vegas’ glittery Allegiant Stadium on March 2.
The Sea Eagles will take on the Rabbitohs, and the Roosters will tackle the Broncos. Translation issues aside in regards to the ‘Rabbitohs’ name, it should prove the perfect showcase of the game, and provide an entry point into the insanely lucrative US sporting television market. Plus, tickets are going for US$19 a pop, which is a sure bet for tipsy Vegas gamblers, and the stadium holds 65,000, so the atmosphere will be charged. What a debut!
