There is an i30 for everyone in Hyundai’s latest campaign

Hyundai’s latest campaign seeks to tell consumers that there is an i30 for everyone from the base model, to the sports and hatch back.

The campaign moves away from the motor industry jargon traditionally used in advertising, instead highlighting how the individual model characteristics and features can reflect personal style.

By promoting the i30 as a first car, a city cruiser or a track-ready vehicle, the campaign intends to target a large market.

Online material will also target prospective buyers with more information about the specifics of each model.

Hyundai Australia director of marketing, Bill Thomas, said in a statement: “A conventional marketing approach landing one or two key messages would not have worked in this instance as our i30 range is so broad you’d be underselling other value adds. Instead, Innocean delivered on a personalised campaign to really help people navigate the i30 model that’s right for them.”

Innocean Australia creative director, Paul Bruce, added: “Every i30 is different and so is every reason someone drives one. And, every i30 has a different personality and so does every owner. We really wanted to capture all that rich character in the spots and the language.”

The campaign will be executed across television broadcast, digital, social and point of sale

Credits
Client: Hyundai
Director of Marketing: Bill Thomas

Creative Agency: Innocean Australia
ECD: Steve Jackson
Creative Director: Paul Bruce & Dan O’Connell
Producer: David Steindl
Group Business Director: Philip Sherar
Senior Account Manager: Deborah Lia
Head of Digital: Trevor Crossman
Senior Digital Producer: Alyson Andrews
Lead Digital Developer: Dario Crucitti
Digital Developer: Tao Zhang

Production Company: Revolver / Will O’Rourke
Director: Leilani Croucher
Managing Director & EP: Michael Ritchie
Executive Producer: Pip Smart
Producer: Anna Mannix
DOP: Andy Commis
Casting: Citizen Jane

Editorial: The Editors
Editor: Leila Gaabi
Post Production: Heckler
Executive Producer: Bonnie Law
Typography & Design: Luca Ionescu
Animators: Jo Fong & Michael Chen
Colourist: Greg Constantaras
VFX Supervisor & Online: Jamie Watson

Music & Sound Design: Otis. Lukas Farry & Alejandro Gomez