Thirsty Camel returns to national TV with campaign looking at how Australians work up a thirst
Thirsty Camel has rolled out a new national campaign which focuses on the different, and strange, ways people work up a thirst as it positions itself as the bottleshop for “thirsty people”.
Created by the T20 Group, the campaign features one character who works up a thirst in a variety of strange ways.
Director of marketing Leah Grinter said: “This is our first national TVC campaign in years and we’re telling the ‘thirsty’ story in the camel’s unique voice. It’s based on a simple premise: Australians are thirsty people, we work up a thirst in a variety of ways: digging holes, eating salty things, and through various arduous activities like licking stamps.
“The campaign talks to our people, thirsty people, and gently says, however you make yourself thirsty, we’ve got you sorted.”
Comprised of 30 and 15-second retails and brand spots and 15-second execution for the loyalty program Hump Club, the campaign will air nationally during the Big Bash Cricket on Ten.
Credits:
- Client: United
- Director of Marketing: Leah Grinter
- Agency: T20 Group
- Client Business Manager: Charlie Stewart
- Strategy & Planning Director: Rod Curtis
- ECD: Fysh Rutherford
- Creative Directors: Andrew Panozzo, Matthew Ellis
- Agency Producer: Lee Robinson
- Post Production: Nick Vargheese
- Production Company: Brett D’Souza
- Director: Brett D’Souza
- Sound: Final Sound
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