Thirsty Camel returns to national TV with campaign looking at how Australians work up a thirst

Thirsty Camel has rolled out a new national campaign which focuses on the different, and strange, ways people work up a thirst as it positions itself as the bottleshop for “thirsty people”.

Created by the T20 Group, the campaign features one character who works up a thirst in a variety of strange ways.

Director of marketing Leah Grinter said: “This is our first national TVC campaign in years and we’re telling the ‘thirsty’ story in the camel’s unique voice. It’s based on a simple premise: Australians are thirsty people, we work up a thirst in a variety of ways: digging holes, eating salty things, and through various arduous activities like licking stamps.