Visit Victoria encourages support for local businesses as state remains in lockdown

Whilst the state remains in lockdown, Visit Victoria has gone on the offensive, displaying how Victorians can enjoy the state’s best producers and products at home.

The campaign, ‘Click for Vic’, was launched by premier Daniel Andrews to encourage support for local businesses by shopping online.

It was announced at the start of this month that Victoria’s stage four lockdown will continue for another two weeks after September 13, with restrictions to slowly ease after that.

‘Click for Vic’ was created by Melbourne creative agency SIRAP, which previously worked on several motion content projects for Visit Victoria earlier this year.

Paris Thompson, SIRAP founder and creative director, said being tasked with the campaign was a privilege.

“As an independent Melbourne-based agency, we felt privileged to be trusted to deliver this campaign and to contribute to supporting Victoria’s great creators, makers and businesses at a time when they need it most,” Thompson said.

“Click for Vic is an important platform that we hope will resonate with Victorians, reinvigorate the local economy, and encourage consumers to buy and support local – not just now but into the future. We are incredibly proud to have played our part in bringing the campaign to life.”

The print execution

Brendan McClements, Visit Victoria CEO, said: “We thank SIRAP for their work on the Click for Vic campaign and for helping us tell the stories of the people, places and products that make Victoria a great place to visit.”

The campaign began on 23 August and has already delivered 265,000 visits to ‘Click for Vic’ on Visit Victoria’s website and the generation of 279,000 leads to operators and producers.

The TVC is supported by radio, digital, print and digital films.

In July, the Victorian Government added to its ongoing COVID-19 public health campaign with an ad featuring a survivor of the virus. Last month, Magda Szubanski starred in a controversial campaign from the government, and created by former ABC radio host Jon Faine.

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Client: Visit Victoria

Creative Agency: SIRAP
Creative Director: Paris Thomson
Managing Producer: Belinda Cumming
DOP: Julian Tay
Post Production: SIRAP
Colour: Crayon – Daniel Stonehouse
Sound: Windmill Audio
Copywriter: Leanne Clancey
Art Director (stills photography): Quan Payne
Stills Photography: Caitlin Mills


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