Tooheys celebrates heritage with new branding and campaign

Tooheys is celebrating its heritage in a new campaign going back to the brand’s humble beginnings in Sydney in 1869 with the story of the Tooheys brothers as the brand introduces new product Darling Pale Ale, named after the Tooheys brothers first brewery the Darling Brewery.

The online video, created by Infinity Squared, goes through the brother’s start and how the Tooheys brothers spirit remains in what the brand, and the beer, means today.

It is running across social media and across the brand’s website, with new branding, which sees the word “brothers” added beneath Tooheys, across products to complement the campaign.




  • Production Company: Infinity Squared
  • Director: Melvin J. Montalban
  • EP: Dave Jansen
  • Managing Partner: Tom Phillips
  • Business Director: Sam Warfield Smith
  • Senior Account Manager: Alex Budge
  • Producer: Amy Jarman
  • Creative / Designer: Chloe Yeung
  • DOP: Campbell Brown
  • Production Assistant: Gwendolyn Jimenez


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