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AdWeek: A scandily-clad Jeff Goldblum fronts fake infomercial for GE Lighting

GE has been doing a lot of poignant ads through BBDO New York lately—the dreamy fantasy world of “Childlike Imagination” (an Emmy nominee this year); the haunting dystopia of “Ideas Are Scary”; the adorably odd science fiction of “The Boy Who Beeps.”

So, obviously it was time to completely change things up—and hire Tim & Eric (aka, Tim Heidecker and Eric Wareheim) to direct a barely clothed but great-haired Jeff Goldblum in this totally bonkers fake infomercial for the GE Link lighting solutions.

It’s kind of all over the map, but the two-minute spot has lots of enjoyable over-the-top moments—particularly the peppy transitions from super-suave Goldblum to the “unremarkable nobodies” who deliver the testimonials.

Creativity Online: Grey London produces ad for Volvo where the car plays only a cameo

Volvo’s first ad out of new global creative agency Grey London is a beautifully shot, atmospheric film — in which the car itself only plays a cameo.

Shot by Swedish director Marcus Söderlund through Academy, the film begins in the passenger seat of a Volvo, parked on a dark and windswept beach, radio quietly playing (in Swedish) in the background. But that’s all we see of the car. The camera then moves to a female surfer, waiting to catch a wave out in a metal-grey ocean, as we’re told (via voiceover): “To feel, to really feel, is a rare thing these days.” She begins to paddle in and the screen cuts to the tagline: “Seek Feeling. The responsive XC60.

Ad Age: Google brings more brand-friendly ads to mobile 

A big reason the growth in mobile ad spend hasn’t caught up to the growth in mobile audience size is that most mobile ads aren’t very appealing to advertisers, particularly brand advertisers. Google is trying to change that.

The search giant has developed four new hard-to-overlook mobile units that aim to make the smaller screen more brand-friendly.

Three of the four new mobile ad units take over a smartphone’s or tablet’s entire screen, and two do so in a similar fashion to TV commercials.


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