Operating company Trimantium GrowthOps has launched a new brand identity and a “fresh” visual identity.
Although the company will still officially trade as Trimantium GrowthOps, the company will be known in the market as GrowthOps.
Trimantium GrowthOps’ old logo
GrowthOps’ new logo
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Trimantium GrowthOps launched in November last year and acquired Melbourne-based creative agency AJF Partnership, creative agency Khemistry, branding agency Voodoo Creative along with other digital service providers.
Paul Mansfield, who was named CEO of GrowthOps in May, said in a statement: “Everyone internally and externally was shortening the name anyway, so we decided to embrace that. After all, GrowthOps focuses on what we deliver for our clients – creating growth, scaling operations, and realising opportunities.
“Trimantium is an important part of our heritage and listing story but our sole mission now is to help our clients grow.
“To do that, we’re intentionally creating a new category in professional services and have coined it, ‘growth services.’
“It spans the traditional technology, marketing communications, and consulting industries, fusing these disciplines to help large organisations acquire and retain new customers, build and launch transformational products, and scale operations.”
Five of the eight businesses acquired last year have already rebranded and changed their names to GrowthOps, including Voodoo, Moshi, 3wks, jtribe, and KDIS.
Meanwhile, AJF Partnership, Khemistry and IECL have added GrowthOps to their brands but will change their names to GrowthOps next year.
As part of the rebrand, GrowthOps has launched a new visual identity.
Andy Fyffe, CMO at GrowthOps, added: “The new word mark is deliberately more hand-crafted and less techy to reflect the broad scope of our services from brand to marketing, leadership, change, technology, and operations. It’s designed to express our energy and confidence.
“The style of logo is deliberately somewhat unconventional for a consulting, technology or marketing agency brand because we’re none of those things.”
The new brand was created in-house.