TV advertising market falls back 22.1% in first half of 2020

August 5, 2020 2:57

Revenue from TV advertising for the first six months of 2020 was $1.49bn, a decrease of 22.1% year on year.

Think TV CEO Kim Portrate said COVID-19 had made 2020 more challenging than anyone could have predicted for the media.

Think TV thinks the 2021 financial year could be better

“The past 12 months have been tough for the media sector, with COVID-19 making the last six months more challenging than any of us could have imagined. This is reflected in the latest SMI data, which suggests the total advertising market was down 14.7% for the financial year,” she said.

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

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