TV industry best at self promotion to advertisers

Tim Burrowes

December 23, 2009 10:22

The TV industry is considered the best as promoting itself as a medium for advertising, while newspapers and out-of-home are among the worst, according to a new survey.

The Mumbrella Industry Snapshot survey found that over 31 per cent of respondents felt that television was the best at promoting itself, while over 27 per cent said that online was best.

The commercial free-to-air TV channels are represented by Free TV, while the pay TV industry is backed by the Australian Subscription Television and Radio Association (ASTRA).

In October, Nine CEO, David Gyngell and Seven’s national sales director James Warburton said that ad spend had started to pick up in the last quarter despite the tough economic year.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.