Twitter users more likely to quit than buy Twitter Blue
Twitter users are more likely to quit the platform than shell out US$8 per month to get a blue tick on their profiles as verified users, according to data from Similarweb.
Similarweb found that some 1.1 million Twitter users deactivated their accounts in March, compared to around 116,000 who confirmed signing up for Twitter Blue. New account sign ups however are around 3 million in comparison.
[click to enlarge]: Twitter Blue vs deactivated accounts
The findings come following the official end date of Twitter’s legacy verification program last week, with the company favouring the new paid subscription route as a replacement.
“… a blue checkmark on your Twitter profile – once a status symbol that couldn’t be bought – will stand for verification as a customer of the Twitter Blue US$8 per month subscription program, according to the company. However, putting blue checks up for sale doesn’t seem to have turned into a big business,” Similarweb’s blog post read.
“Although most disaffected Twitter users simply use the service less, rather than going to the trouble of putting a stake through the heart of their account, about 6 to 10 times more Twitter users are axing their accounts than upgrading them.”
[click to enlarge]
Similarweb said the best day of Twitter Blue in early April saw some 6,600 people landing on the confirmation page for a paid signup, compared to 38,700 who confirmed the deactivation of their Twitter account.
Account deactivations were at its highest in November when Elon Musk took control of Twitter, at around 88,900, but has since subsided to an average of 35,700 per day in March.
When contacted for comment, Twitter’s press email replied to Mumbrella with a “poop” emoji.
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