‘It’s easy to get paralysed’: Why Australian media and marketing pros are being overwhelmed by data

Australians are the most likely to think that the volume of data is overcomplicating their professional decision-making compared to other global cohorts, according to an Oracle report. Managing director of Foxcatcher, David Gaskill, said the result somewhat makes sense.

The new study, named ‘The Decision Dilemma’, surveyed more than 14,000 employees and business leaders across 17 countries, including 1,000 Australians. Compared to the 86% global benchmark, 93% of Australians said too much data introduced complexity into their professional decisions.

David Gaskill