Two continents, two brilliantly useless websites, one idea
While the industry devotes a fair bit of time to outing copycat advertising, sometimes it really is just a coincidence – and for those involved a frustrating one at that.
Earlier in the year we talked about Jules Hall’s discombobulation when he woke up one morning to hear Australia talking about Tourism Queensland’s Best Job In The World promotion to win that dream job on the Islands of the Great Barrier Reef.
At the time, his agency The Hallway was days away from launching a campaign for Malibu to win a dream job as a drink taster on the Caribbean island of Barbados.
The same appears to have gone on again now, with two strikingly similar, below-the-radar, comedy campaigns getting underway on opposite sides of the Pacific.
After reading this article, I am no closer to understanding advertising.
I often feel the same way after writing an article, Peter.
Cheers,
Tim – Mumbrella
For the last year I’ve been working with my brother on a play.
A retelling of the Julius Caesar tale – a new play called ‘Cry Havoc’.
It opens at The Blue Room in Perth on Thursday. http://www.cryhavocplay.blogspot.com/
Two weeks ago when we posted all publicity online (Facebook) we discovered:
http://www.cryhavoc.com.au/Rev.....C.com.html
A new Sydney Theatre company called CRY HAVOC whose first production will be ‘Julius Caesar’
We wish the CRY HAVOC theatre company the best with their production and hope one day in the future they’ll consider performing ‘Cry Havoc’.
Those books with 101 useless Japanese inventions might have provided some common inspiration perhaps? I saw the Dish DJ today. Nicely done. The baby mop, though, sounds like the Kit Kat ad from a few years back, directed by Adrian Hayward, where the Eastern European mum takes a break by putting mops on her crawling baby. Have to have a look…
Discombobulation, really?
What a BIG word to use for an article about such silliness in advertising.
Oh well, we all like to think we can still impress.
Hey, I liked both – given I’m not likely to be judging them both in an awards ceremony anytime soon I’ll stick with the fact that they’re both vaguely funny and sometimes these things happen!
Love those Volley ads, I saw the Dish Jockey the other day as well. The good thing about both of these campaigns is you can actually get the products.
Here I want to introduce the UGG boots. I believe there are so many girls dream of a warm wool and practical snow boots. Let’s go and look at their new style. http://www.uggboots4buy.com/