UK tourism kicks off Australian marketing investment after years of savage cuts

The UK has launched its first marketing campaign in Australia in five years with a six-week digital and print push that showcases the diversity of Britain.

https://www.youtube.com/watch?v=ZlmYa8gP3Yc

The campaign, created by London agency RKCR/Y&R, uses the hashtag #OMGB and will drive consumers to a web portal www.visitbritain.com.au/omgb which hosts a range of promotional material and suggested itineraries.

The media buy, overseen by Carat, will include ads on SBS.com.au and in Bauer and Fairfax publications.