UM announces new managing partner for Optus account
UM has announced a new managing director for its Optus account.
On Monday morning, the agency announced Matt Evans will be responsible for evolving the strategic media approach for Optus in his new role.
Evans will work closely with the Optus team to deliver and create market-leading value, innovation and opportunity geared for sustainable growth.
UM Australia CEO Anathea Ruys highlighted that Optus is a powerful brand focused on developing positive connections with people across Australia.
“The team at Optus are leading marketers who think strategically and have a clear, well-articulated vision and plan for the brand,” Ruys said.
“This is an account that is so energising and exciting for people to work on, I knew that we needed an incredible leader for this team and from the first conversation I had with Matt, I was convinced he was the right person.”
Evans has a wealth of experience in maintaining client relationships and leading strategic partnerships. He was most recently Head of Client Partnerships at Carat Australia where he led teams focused on collaboration, personal growth and delivering success for brands including George Weston Foods, NOVA Entertainment, Mastercard and the Sydney Children’s Hospital Foundation.
Based in Sydney Evans reports directly to UM managing director, Sydney Ben McCallum.
UM Sydney managing director Ben McCallum said: “Exceptional work comes from exceptional people, and we simply couldn’t pass up the opportunity to bring someone like Matt into UM’s team.
“Matt has a wealth of experience across almost all facets of media and marketing and will add significant value to the development of the Optus partnership and our people here at UM.”
On his new role, Evans said: “It’s pretty incredible when you have that ‘stars align’ moment in your career, especially when there are ticks on so many levels. I’m pumped to be joining this incredibly talented team at UM at such an exciting time for both the agency and Optus.”
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