Up to $90m worth of outdoor advertising wasted by poor viewability, report suggests

Zoe Samios

September 4, 2018 8:26

Poor viewability on outdoor advertising screens could diminish the value to advertisers by $90m this year, a new report suggests.

The Viewability Report, collated by Outdoor Inspection Services, indicates 10% of ads are not being delivered correctly in view for the campaign duration.

Some of this year’s problematic campaigns

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Zoe Samios

Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

1 COMMENTS

Insider 4 Sep 18

I don’t think ‘Viewability’ is the right word here. Certainly doesn’t look right compared to online. Interesting to see digital outdoor having higher errors given the space of verification

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Up to $90m worth of outdoor advertising wasted by poor viewability, report suggests

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