Urban List reveals ‘State of Sips’ report for brand marketers

January 23, 2024 10:28

Lifestyle publication Urban List has launched a new beverage report aimed at helping marketers navigate the shifting ‘State of Sips’, Mumbrella can reveal.

In its first research piece of 2024, the publication surveyed over 6,000 Australian and New Zealanders about their drinking habits – taking a deep dive into the trends sweeping through bars, cafes, retail and the home – to uncover beverage behaviours.

The new report aims to help brands understand today’s customers – their motivations, purchasing behaviours, taste preferences and daily drinking moments.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.