Val Morgan Outdoor announces programmatic partnership with Starcom MediaVest and Videology
Val Morgan Outdoor has today announced a programmatic partnership with Starcom MediaVest and Videology.
The announcement:
The future of digital out of home trading has arrived with the announcement today that Val Morgan Outdoor inventory across the PumpTV network is being programmed and traded automatically based on real time audience viewing metrics.
This ground breaking initiative marks a world first and was made possible through collaboration between Val Morgan, Videology, Starcom MediaVest Group and their clients Optus, GIO and Subaru. It marks a paradigm shift for the digital out of home industry, delivering targeted advertising to the right audience at the right time, whilst also improving implementation efficiencies.
Oh come now, Val Morgan. “World first?” I think a number of outdoor companies around the world would find that slightly laughable.